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Social Media for the Social Good

21 Nov

Never again can it be said that social media doesn’t help.

Parents these days are complaining about their children’s addiction to Facebook, about how their daughter checks her Twitter account during the family dinner, about how their son keeps playing Mafia Wars and updating his status.

It helps in a lot of ways, but not the ways you may think.

For regular people like me and you reading this, social media helps us by letting us go online so we can talk to our friends, catch up on Facebook, using socialmention.com to research about a particular brand for a school project or even get that new bag we’ve always wanted through a social media friend.

But for the people of Concern Worldwide, social media is the newest tool to help them raise money to help children worldwide through education.

Concern Worldwide is just an example of the many non-profit organizations that are slowly opening up and reaching out to social media in an effort to spread the word about social change and social good.

To put things in a local aspect, social media, while still considered the newest fashion of technology, has already started doing some good in Singapore.

On March 2010, Twestival SG was held at Brewerkz Singapore, along Clarke Quay. It was an independent event contributing to the efforts of Concern Worldwide. Spreading the message via various social media tools such as Twitter, Facebook, Twtvite as well as having their own Twestival FM, it was a successful example of how people could come together through the tools they use everyday.

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The event raised more than 7,000SGD and that’s not even including the sponsorship figures.

But thing is, when I say social media, anybody’s first thoughts would go to “Facebook” or maybe even “Twitter”. But what about “YouTube”?

YouTube is the most popular video-sharing community online, boasting statistics of 24 hours of video content being uploaded literally every single minute and with a daily viewership of 2 billion. The most interesting thing about YouTube, however, is it’s community. A large portion of what makes any campaign successful (whether for the social good or not) is how viral it is. And YouTube is excellent for going viral.

Recently in September, StickAid2010 happened. StickAid is a live 24-hour non-stop variety show hosted by 2 of the UK’s most popular YouTube personalities, Myles Dyer and Charlie McDonnell in an effort to raise money and donate it to UNICEF. Not only did they have a YouTube account for it, they had a Twitter account, Facebook page, Twibbon add-on as well as a justgiving.com page where anyone could donate online.

Myles and Charlie, being internet phenomenons, naturally began tweeting about the event, before those tweets started going around, gaining more interest from those who don’t even have a YouTube account and haven’t heard about these two people before.

Apart from just talking about StickAid and how people could help by donating money, Myles & Charlie, as with any other program trying to raise money for a good cause, did some wacky stuff during the 24-hour live show to encourage people to tune in and donate. This includes Myles smashing raw eggs with his forehead, Myles & Charlie exchanging clothes on air, scotch-taping their good friend Alex Day on the wall and even re-enacting a scene from Twilight.

The pair initially decided on a goal of raising £10,000 for UNICEF, but after 24 non-stop hours, they ended successfully with a record of £19,592.57. 96% more than their original target.

I’m not saying that social media is the only way to go about doing social good. There are the usual, traditional ways of donating and raising funds, but while everyone’s hopping onto the social media bandwagon, why not NGO’s and non-profit organizations too?

The aim of these organizations is to raise money, but to raise money, you need to reach out to people and tell them of your plight and most importantly, make them see how important a role they play in helping out those in need.

Social media is a fantastic tool for reaching out to people on a more personal scale, and that is why I believe that no longer can it be said that social media doesn’t help.

So, what happened to the funds raised by Twestival?

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The LXD!

2 Dec

No Special effects. No Wires. Real People, Real powers.

The Legion of Extraordinary Dancers present their second official trailer. An Epic Online series unlike anything on the web before.
For the past year, me and my teamhave been locked in a room secretly building a project that combines music, dance, story telling, sport and interactive media.
We call this project THE LXD.

– Jon M. Chu

I’m incredibly excited about this! It’s going to be an online drama series about extraordinary dancers (duh), and it’s said to be a concept where Heroes meets dancing. I suppose they’re having a play on the words and it’s like their superpowers are their dance skills? Something along those lines, I’m pretty sure.

Looks pretty damn interesting though! Fun Fact: The LXD were also the ones who helped open Ellen’s Really Big Show when she held it over at Caesar’s Palace.

Check it out:

You can find out more about it and view more trailers here!

PS Anyone else attending the Social Media Breakfast this Sat? ^^

EXCUSE ME WHILE I GO HAVE A SEIZURE

8 Nov

THEIR COMBACK’S ON INKIGAYO NEXT WEEK OH MY GOD.

DI Post #2 – Getting my draw on~

31 Oct

This Thursday during DI we were given tablets! Pretty, pretty tablets for us to fiddle with! To be honest, I was quite apprehensive about using the tablets because if I can’t draw on paper, what are the chances of me being able to draw using the tablet? :\

But I sucked it up and tried to draw! I’m quite proud of myself, actually :D Drawing’s not perfect, but Illustrator straightens the lines for you so it’s not so ugly/hairy which I love <3

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The tablet! It’s not for keeps unfortunately, we’re supposed to return it at the end of this sem. Maybe I’ll just say it disappeared or something. Or my dog ate it. Or it was abducted. Kay, nevermind.

DISCLAIMER: THIS WAS MY FIRST TIME USING IT. LAUGH, AND DIE. I DON’T KNOW HOW I WILL FIND OUT WHO LAUGHS AND WHO DOESN’T BUT I WILL.

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She’s a vampire squid who loves to wear dresses while skating. Don’t judge her. Or me.

I initally wanted to draw a pretty girl like Park Bom and was quite intent on it but then my hand took a life of its own and drew bags under her eyes, fangs and those hideous tentacles. Okay fine, I got lazy towards the end – you have no idea how difficult it was for me to get the shape of her waist right. It always looks lopsided to me. Also, I realised that I HAD NO CLUE HOW TO DRAW HANDS AND LEGS. Ms Nga, I hope drawing of hands and legs will be covered in DI lessons :X

It’s a lot of fun trying it out, but I’m gonna have to figure out how to use it properly instead of just drawing willy nilly. The interface is somewhat similar to Photoshop, so hopefully it doesn’t take me that long to master it ^^

– END OF DI POST! MS NGA, PLEASE STOP READING HERE, THANK YOU. THE NEXT PART IS ALL KOREAN STUFF, BUT FEEL FREE TO CONTINUE IF YOU DECIDE YOU LIKE KOREAN STUFF :D –

Went out with my Koreans to Fresh Bulgoggi because all of us were craving for Bulgoggi. Because of this one meal, I owe Sherizon $10. BUT IT WAS WORTH IT OMG. So niiiiiiice.

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My Chicken Bulgoggi Bap! SO AWESOME OMG <3333

This is the part where I talk about my girlfriend wife the person I would totally turn lesbian for Park Bom. Don’t laugh at her name. She’s Korean. Stop it.

Her debut solo single is out! The MV is just fantastic (and sad – it reminds me of Flowers for Algernon, in a way) but her voice is just pure wicked. R’n’B types of voices are very hard to find amongst Korean women so her voice is truly one in a million. I know I sound biased, but I don’t care xD

Park Bom – You and I

My reaction to the video:

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:D